The record cover was a blank slate in 1939, when Mr. Steinweiss was hired to design advertisements for Columbia Records. Most albums were unadorned, and on those occasions when art was used, it was not original. (Albums then were booklike packages containing multiple 78 r.p.m. discs.)
“The way records were sold was ridiculous,” Mr. Steinweiss said in a 1990 interview. “The covers were brown, tan or green paper. They were not attractive, and lacked sales appeal.” Despite concern about the added costs, he was given the approval to come up with original cover designs.’
He actually invented the cardboard LP sleeve, and got the patent, but had to give up his rights to his employer, Columbia Records.